Meet our team.
Georgia Nielsen
Managing Director
(she/her)
Georgia is a communications leader with a strong track record of setting strategic direction and delivering results in large complex organisations. She’s energised by obstacles and her ability to transform them into opportunities.
With more than a decade of professional experience across communication, marketing, campaign management, philanthropy and events, she knows what it takes to set up communication teams for success and deliver on purposeful strategies.
She’s an expert storyteller who’s skilled at content strategy and telling compelling corporate narratives.
With extensive experience working directly with and writing for senior executives, Georgia is skilled at providing constructive advice and setting communication strategies that respond to internal briefs.
Before moving into consulting, Georgia managed a team of 15 communicators in the Higher Education sector working across corporate and executive communication, customer communication, tone of voice, social media, staff communication, content creation, and change projects. Georgia has worked in-house for the University Technology Sydney, The Australian National University, Sydney Symphony and Microsoft.
Driven by continuous improvement, Georgia has a passion for inspiring others to aim for best-practice through capability uplift and harnessing their individual strengths. She’s shared this passion with hundreds of people through workshops on customer-centric communication and writing with clarity.
As a Gallup® Certified Strengths Coach, she loves to help people discover what makes them exceptional and enable teams to thrive. She uses some of her top CliftonStrengths (competition, relator, communication, empathy, woo, command) to deliver engaging, meaningful and valuable workshops.
Ruby Seaward
Senior Strategist
(she/her)
Ruby is our in-house innovator. Whether she’s developing novel solutions to client problems or inventing systems to improve communications, she is driven by a commitment to exceptional client and audience experience.
Ruby is particularly skilled in bringing diverse groups together to sensitively and pragmatically guide stakeholders through complex landscapes, balance competing priorities and foster collaboration.
Passionate about tackling intricate problems, she thrives on uncovering root causes and reimagining solutions. She loves diving deep into complex systems to find smarter, more effective ways forward.
With extensive experience in communication strategy for behaviour change, customer journey mapping and retention campaign strategy and execution in large and complex university and local government contexts, Ruby is driven by audience research and insights to deliver meaningful change.
Ruby also brings her background in jewellery and object design and production to her communication practice, where concepts are prototyped, tested, refined and delivered.
Anita Dawson
Senior Strategist
(she/her)
Anita is Inkfield’s resident problem-solver. A big thinker by nature, when others see an issue, she sees multiple opportunities.
She’s passionate about delivering personalised, creative and genuine solutions to her audience's problems by employing design techniques.
With most of Anita's experience in delivering communication and content strategy for large-scale cultural change programs and events across Australia’s Higher Education sector, she’s highly skilled at diagnosing problems and setting impactful strategies to address them.
From digital to experiential storytelling, Anita is an expert at crafting content that connects with her audience. She also has extensive experience coaching and ghost-writing for senior leaders on highly influential topics.
With a wealth of experience across corporate journalism, content strategy, digital marketing, communication project strategy and management, publications, experiential marketing, customer experience and community building she is skilled at working across traditional functions inside large organisations and facilitating collaboration.
Before joining Inkfield, Anita led communications on high-profile programs, including:
the launch and integration of UTS’s long-term strategic plan, and
the Good Design Award-winning Respect.Now.Always. campaign to eliminate sexual violence at universities through whole-of-community engagement and participatory design.
As well as her work with Inkfield, Anita shares her time and energy in other exciting fields, including human-centred design, and on her own passion projects.
Sarah Kent
Senior Consultant
(she/her)
Sarah is a trusted and passionate communications leader with a proven track record of setting and delivering communication programs to a wide range of audiences.
With a decade of professional experience across communication, publications, public relations and events, she is committed to providing the very best service and delivering the greatest impact for her clients.
Sarah is a future-focused thinker with extensive experience providing strategic advice and ghost-writing for senior executives, including a highly influential and respected Australian vice-chancellor. With a creative eye and keen attention to detail, Sarah looks to push the envelope and create thoughtful and engaging content across channels.
Before moving into consulting, Sarah managed a large high-performing team of communication professionals in the Higher Education sector working across corporate, executive, staff and customer communication, tone of voice, social media, content creation, strategy and change projects.
Alysson Zamora
Strategic Communications Consultant
(she/her)
Alysson is a storyteller at heart. She loves connecting with other people and learning what they’re passionate about.
With a diverse background in communications, marketing and photography, she blends her creativity with a strategic lens to deliver client-focused solutions.
Before joining Inkfield, Alysson worked in higher education, where she led high-performing multi-channel campaigns that drove student engagement, fostered community and streamlined processes.
She’s passionate about turning complex ideas into clear, compelling messages, leveraging digital content, social media strategy, and visual storytelling to engage audiences in meaningful ways.
She uses some of her top strengths (developer, adaptability, empathy, communication, positivity) to make communication authentic and impactful, ensuring that every project delivers real value to both clients and audiences.
Outside of Inkfield, Alysson is a passionate photographer and creative who loves telling stories through the lens and using her curiosity to drive her work.
Maddison Hompot
Executive Assistant
(she/her)
Maddison is a highly-organised and personable problem-solver who thrives on bringing structure and efficiency to Inkfield’s dynamic work environment.
As Georgia’s partner in crime, she’s an invaluable source of support, energy and ideas.
With an insatiable thirst for learning and growth, Maddie has an impressive and diverse background that includes bachelors’ degrees in health science and in midwifery, and extensive experience in hospitality and customer service.
Before joining Inkfield, Maddison worked closely with individuals in hands-on roles where she developed a deep understanding of individualised care and service. Her ability to connect with people and deliver a tailored approach ensures that every interaction is both seamless and meaningful.
As a reflective and inquisitive thinker, she brings great wisdom, deep insight and excellent book recommendations to the team.
Outside of work, Maddie finds balance through movement, nature and mindfulness.