Meet our team.
Georgia Nielsen
Managing Director
(she/her)
Georgia is a communications leader with a strong track record of setting strategic direction and delivering results in large complex organisations. She’s energised by obstacles and her ability to transform them into opportunities.
With more than a decade of professional experience across communication, marketing, campaign management, philanthropy and events, she knows what it takes to set up communication teams for success and deliver on purposeful strategies.
She’s an expert storyteller who’s skilled at content strategy and telling compelling corporate narratives.
With extensive experience working directly with and writing for senior executives, Georgia is skilled at providing constructive advice and setting communication strategies that respond to internal briefs.
Before moving into consulting, Georgia managed a team of 15 communicators in the Higher Education sector working across corporate and executive communication, customer communication, tone of voice, social media, staff communication, content creation, and change projects. Georgia has worked in-house for the University Technology Sydney, The Australian National University, Sydney Symphony and Microsoft.
Driven by continuous improvement, Georgia has a passion for inspiring others to aim for best-practice through capability uplift and harnessing their individual strengths. She’s shared this passion with hundreds of people through workshops on customer-centric communication and writing with clarity.
As a Gallup® Certified Strengths Coach, she loves to help people discover what makes them exceptional and enable teams to thrive. She uses some of her top CliftonStrengths (competition, relator, communication, empathy, woo, command) to deliver engaging, meaningful and valuable workshops.
Anita Dawson
Senior Strategist
(she/her)
Anita is Inkfield’s resident problem-solver. A big thinker by nature, when others see an issue, she sees multiple opportunities.
She’s passionate about delivering personalised, creative and genuine solutions to her audience's problems by employing design techniques.
With most of Anita's experience in delivering communication and content strategy for large-scale cultural change programs and events across Australia’s Higher Education sector, she’s highly skilled at diagnosing problems and setting impactful strategies to address them.
From digital to experiential storytelling, Anita is an expert at crafting content that connects with her audience. She also has extensive experience coaching and ghost-writing for senior leaders on highly influential topics.
With a wealth of experience across corporate journalism, content strategy, digital marketing, communication project strategy and management, publications, experiential marketing, customer experience and community building she is skilled at working across traditional functions inside large organisations and facilitating collaboration.
Before joining Inkfield, Anita led communications on high-profile programs, including:
the launch and integration of UTS’s long-term strategic plan, and
the Good Design Award-winning Respect.Now.Always. campaign to eliminate sexual violence at universities through whole-of-community engagement and participatory design.
As well as her work with Inkfield, Anita shares her time and energy in other exciting fields, including human-centred design, and on her own passion projects.
Aden Rolfe
Senior Content Strategist & Design Consultant
(he/him)
Aden is a strategic content expert with more than 15 years of experience in narrative strategy and communications.
A creative problem-solver, Aden is passionate about creating better user experiences – connecting people to the information they need and helping them get things done more effectively. Central to this is his ability to develop strategic solutions that align audience needs with organisational aims.
Working across strategy and content design, Aden has a consultative working style. He builds relationships across teams and stakeholder groups, collaborating closely with clients and co-designing with users.
With a background in copywriting and technical writing, Aden is a proven leader in design strategy. He brings valuable experience as a design consultant, leading teams on projects across the education, tech, infrastructure and healthcare sectors.
He has facilitated a number of international design jams (collaborative co-design workshops) and authored several privacy policy papers for Meta's TTC Labs, including:
Sarah Kent
Senior Consultant
(she/her)
Sarah is a trusted and passionate communications leader with a proven track record of setting and delivering communication programs to a wide range of audiences.
With a decade of professional experience across communication, publications, public relations and events, she is committed to providing the very best service and delivering the greatest impact for her clients.
Sarah is a future-focused thinker with extensive experience providing strategic advice and ghost-writing for senior executives, including a highly influential and respected Australian vice-chancellor. With a creative eye and keen attention to detail, Sarah looks to push the envelope and create thoughtful and engaging content across channels.
Before moving into consulting, Sarah managed a large high-performing team of communication professionals in the Higher Education sector working across corporate, executive, staff and customer communication, tone of voice, social media, content creation, strategy and change projects.