Maximising community impact:
B Miles Women’s Foundations
Brief
Brand strategy • Web design • Content strategy
They needed:
a contemporary, uplifting and welcoming brand identity
an easy-to-navigate and understand website to further their impact
to create awareness of their brand as a critical community service
build a network of engaged supporters who can advocate for the service, raise awareness amongst their networks, and provide financial support.
The B Miles Women’s Foundation is a not-for-profit specialist homelessness service supporting women experiencing mental ill health.
Receiving the majority of its funding from the NSW Government, the foundation is highly impacted by any fluctuations in the government funding environment.
The Foundation makes an incredible impact in the community but was little known to those in NSW and therefore at greater risk of being unfunded.
Their work changes lives. But, their brand, website and social media channels weren’t telling their incredible story.
Before
After
Our work
Knowing that having a smaller number of followers who actively share your content is more powerful than having a large number of followers, we focused on sustainably growing the Foundation’s social community while maintaining a high level of engagement across their channels.
With a robust content strategy and plan, we’ve taken their reach from double digits to tens of thousands.
Working closely with the Foundation’s CEO and team, we created a brand and website that captures the welcoming and uplifting spirit of their team and reflects the inspiring women they support.
Their website has many jobs to do — including speaking and giving hope to women in need, providing information to healthcare workers and inspiring donors — but their old site wasn’t doing any of them very well.
We carefully designed content for clarity and to help connect with women who are trying to navigate an incredibly stressful experience and complex support system.
